News Local

Gun ads on transit alarm firearm owners 0

By Michael Mui, 24 Hours Vancouver

A transit commuter walks by three shooting range advertisement posters for DCV Ventures at Yaletown-Roundhouse SkyTrain station in Vancouver, British Columbia, Thursday June 27, 2013. A local group of gun owners is shocked and disturbed by new advertisement posters at SkyTrain stations showing a bulls-eye parking meter, lawnmower and alarm clock with the caption, “What will you set your sights on? Let it out." (CARMINE MARINELLI/ 24 HOURS)

A transit commuter walks by three shooting range advertisement posters for DCV Ventures at Yaletown-Roundhouse SkyTrain station in Vancouver, British Columbia, Thursday June 27, 2013. A local group of gun owners is shocked and disturbed by new advertisement posters at SkyTrain stations showing a bulls-eye parking meter, lawnmower and alarm clock with the caption, “What will you set your sights on? Let it out." (CARMINE MARINELLI/ 24 HOURS)

A local group of gun owners is shocked and disturbed by a new advert at SkyTrain stations showing a bullet-riddled bull’s eye parking meter, alarm clock and lawn mower with the caption proclaiming, “What will you set your sights on? Let it out, at Vancouver’s only indoor gun range.”

Albert Wood, current secretary and past president of the Richmond Rod and Gun Club, said firearms should “never” be used as a way to let off steam.

“I look at this thing and it disturbs me,” the 74-year-old firearms instructor told 24 hours Thursday.

“We’re target shooters, we’re hunters, we’re not involved in doing vandalism or drive-by shootings or shooting up parking meters or other inanimate objects.”

DVC Ventures: Vancouver Gun Range, the business behind the advert, didn’t respond to calls by press-time Thursday.

TransLink spokesman Derek Zabel said all of the transit authority’s accepted ads follow Canadian advertising standards and there was nothing illegal in the adverts. He said a trio of posters had been placed since May at five different SkyTrain stations, four of them in Vancouver, and there has only been one complaint.

According to the TransLink advertising policy, the authority can refuse adverts if it determines an ad to be of “questionable taste,” offensive, or immoral.

Wood said he couldn’t think of anywhere the advert could be appropriately posted. He’s been teaching firearms safety for the past 41 years.

“Shooting is a serious situation,” he reasoned. “It’s not the way to let out stress by shooting. That’s anger, and we never shoot in anger.”

DVC is a Port Coquitlam gun range that offers rental weapons. The company was in the media last year during the NHL lockout for offering a practice target that showed a cartoon image in the likeness of hockey commissioner Gary Bettman.

 

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