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No consensus on Canada's 150th logo 0

By Ada Slivinski, QMI Agency Vancouver



After investing eight months and $40,000 on focus groups to appraise five potential logos for Canada’s upcoming 150th anniversary, Ottawa will be spending more after failing to decide on any of them.

With the country’s milestone anniversary approaching in 2015, the government paid for nine focus groups in three Canadian cities: Chilliwack, Montreal and Mississauga. Participants listed both positive and negative elements for all the logos, yet they were unable to come up with a decision.

“It really is a waste of money to put $40,000 into a bunch of groups that sit behind closed doors, look at logos and then not come up with a decision,” said the Canadian Taxpayers Federation Jordan Bateman Thursday.

Now, the Department of Heritage is opening the process to the general public.

“We’re going to continue to look to brand the 150th,” Heritage Minister Shelly Glover said. “We’re going to take all of those opinions into consideration.”


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