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How to update your LinkedIn profile 0

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By Anny Chih, 24 hours Vancouver

(FOTOLIA)

(FOTOLIA)

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One of the biggest challenges for those looking to enter the workforce is not being taken seriously and a LinkedIn profile with a “student” label doesn’t help.

Give your online persona a private overhaul by describing your future self and adding supporting visuals.

Before you make any changes to your LinkedIn profile, take a moment to adjust your privacy controls so that your updates don’t flood the newsfeeds of everyone you’re connected to. This is especially important for anyone who is already employed since mass LinkedIn profile updates act as a public broadcast that you’re seeking a new job. To do this, turn off activity broadcasts under your Settings menu.

Now that you’re ready to make changes, begin by searching profiles of industry professionals you admire and want to work with. Note your shared skills, interests and potential endorsements, and list them on your profile in the corresponding profile sections. When someone views your LinkedIn profile, your shared interests will be displayed and provide you with a conversation starter.

Once your keywords are aligned, customize your work experience, groups, endorsements, summary and headline to support the story you are trying to tell — namely that you’re the perfect candidate for the job you seek. This step is just like revising a traditional resume, except you have the added support of external validation from group administrators accepting your request to join their associations, and connections who can publicly endorse your skills. Just like on a traditional resume, don’t lie, but do be picky about what you choose to present to potential employers and remove irrelevant skills by hiding endorsements from specific individuals.

LinkedIn profile headlines default to your current occupation, but this can be changed manually under the Settings menu. A descriptive phrase like “Biochemistry Graduate with 4.0 GPA” that summarizes your achievements or something creative like, “Marketing Coordinator at [could be your company]” is more informative for readers than a generic “Student” title.

As a last step, add a handful of supporting visuals to your profile by uploading examples of your work such as graphics or research papers that are relevant to your industry. Also remember to add a respectable headshot to your profile. This photo update will appear in LinkedIn newsfeeds regardless of your activity broadcast settings.

 

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