Vancouver style reflects different neighbourhoods

By Dana Bowen, 24 hours Vancouver

As Vancouver Fashion Week begins today, local fashionistas give their take on the city’s diverse styles

From eco-friendly hipsters, working moms and edgy bohemians, Vancouver style is all over the map — literally.

While most cities can be described by one main look among its fashion-savvy citizens, Vancouver style differs from one street to the next.

“We are no longer the city of stretchy workout pants,” said local stylist Michelle Addison, speaking ahead of the Vancouver Fashion Week that starts today.

As one of the few neighborhoods where big name clothing stores take the lead, local shoppers downtown often turn to H&M, Zara and Topshop for ways to spice up their business attire.

“You would find more business-chic in the core of downtown,” Addison said.

Those who are looking for edgy and unique attire will turn to the boutique-lined roads of Main Street for their next shopping spree.

“These are people who are funky, but not over the top,” said boutique manager Tyra Weitman of Devil May Wear.

What eco-designer Melissa Ferreira of Adhesif loves about Main St. clothing is how “each store has its own vibe,” from the overly feminine Barefoot Contessa to the hipster-dominated Front & Company.

Patrons of Commercial Drive seek unique pieces as well, but are more apt to second-hand and vintage stores. Cora Burnette, owner of Little Miss Vintage, said top picks included high-waist pants, sheer tops, ankle boots, big sunglasses and floral dresses.

She called Drive style “bohemian with an urban edge.”

West of the city, Kitsilano’s Plenty, Nicole Bridger and Coco’s Closet said their respective clothes offerings catered to the neighborhood’s relaxed vibe.

“Our clothes are lifestyle clothes – effortlessly chic,” said designer Nicole Bridger. “They are ready to wear at the playground, boardroom or for cocktails after work.”

Popular pieces among many of Kitsilano’s stores are patterned scarves, plain T-shirts and denim.





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