Powdered alcohol approved in the U.S. 0
Americans can mix their booze like Kool-Aid now that a powdered alcohol product has been approved for sale.
The Alcohol and Tobacco Tax and Trade Bureau approved seven flavours of Palcohol this week, including Powderita and Cosmopolitican, the Telegraph reports.
"Just add water for an instant cocktail," read the proposed labels.
News reports from Sunday quote the Palcohol website as suggesting people bring Palcohol to concerts and sporting events.
However, the site was updated Monday to read: "We were caught off guard by the TTB making some of our approved labels public which we now know is standard procedure. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.
"Many media outlets copied some of that old verbiage about taking Palcohol into venues to avoid high drink prices. "Even though the old verbiage was a bit edgy, we clearly stated then, and still remain adamant, that Palcohol should be used in a responsible and legal manner."
It's not clear whether Palcohol will be available in Canada.