Fashion that gives back
With 1:Face watches each colour is associated with a charitable cause. (PHOTOS SUBMITTED)
We love fashion that has a charitable side to it. In an industry that has to mass-produce to be profitable — for a consumer that wears it once and throws it away — it's great when you find a company that's doing it right.
And for the right reasons. For example, 1:Face watches. With a fun and sleek design, their watches are made in a rainbow of colours, each of them associated with a charitable cause. A portion of the sale from the watch not only goes to the cause, but the buyer knows exactly what direct quantifiable effect it makes.
In 2013, the sales of five yellow 1:Face watches provided the organization Pencils of Promise a year of education for a child. All totaled, 30 schools were built for children in Guatemala and 1:Face customers have already impacted over 625,000 lives.
Here's what else the purchase of a watch (one that we would want to buy anyways) will do:
- White — one watch equals 16 meals through partner One Day’s Wages.
- Red — one watch equals treatments for eight AIDS patients.
- Black — one watch equals funding towards research to prevent cancer and help save lives.
- White/Yellow — four watches equal a lifetime of water for one person.
- White/Red — one watch equals emergency relief for Canadians affected by disaster.
- Pink — one watch equals funding towards campaigns promoting early breast cancer detection.
- Blue — three watches equals one charcoal-efficient stove.
1: Face watches are minimalist in their design with a silicone band, large mirror face, and white LED time display. A watch costs $50, including shipping. It is a chic and stylish way to be on time, looks great, and gives back to the world.
Check out 1facewatch.ca for more information.
Jason Krell and Alykhan Velji are Calgary-based style experts on a mission to save the planet from public displays of pleated trousers, crocs and yoga pants. Find #TheStyleGuys at thestyleguys.ca.