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Drivers willing to ditch vehicles with employer incentives: poll

Christopher Pollon, 24 hours



A new poll of B.C. residents has found that 76% of Lower Mainland and Vancouver Island commuters who drive to work would be more likely to carpool, use transit or cycle if their employer offered incentives to do so.

Conducted on behalf of Vancity Credit Union, about 750 adult British Columbians were surveyed in mid-May. More than 40% of the respondents said they drove a vehicle to work, while at least 20% reported taking public transit.

When the drivers were asked what they would do if offered incentives by their employers, 47% said that they would be more likely to take transit, 37% said they were more likely to carpool, and 34% would be more likely to cycle to work if there were bike lockers and shower facilities. The poll also found that 72% of drivers said they would telecommute at least once per week.

The poll provided Vancity with an opportunity to highlight what it is doing to get more of its employees out of their cars, including discounted parking rates for carpool vehicles, 20% reimbursement on monthly transit passes, and bike lockers and showers at some of branches.

The poll also confirmed what many people already know — about 40% of all responders define their daily commute as anywhere from moderately to extremely "annoying."

Top annoyances include traffic (71%), dealing with bad drivers (57%), overcrowding at public transit vehicles (34%) and waiting for public transit vehicles (32%).

Insights West, which conducted the poll, assumed that the same margins of error apply as if it were a true unweighted random probability sample with a margin of error of plus/minus 3.6 percentage points, 19 times out of 20.




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