News Local

Public clueless on TransLink vote 0

By Michael Mui, 24 Hours Vancouver

People love transit, but many have no idea there is a future referendum on funding. (FILE PHOTO/24 HOURS)

People love transit, but many have no idea there is a future referendum on funding. (FILE PHOTO/24 HOURS)

A survey released this month that polled nearly 2,000 people on the upcoming transportation referendum found half were either clueless or were only vaguely aware of the transit funding vote.

Claire Havens, program manager of Moving in a Livable Region, which conducted the poll, doesn’t think people will start to pay attention until mere weeks from the vote.

“It’s pretty typical of elections in general that people start paying attention about a month to a couple of weeks before they have to vote,” she said on Thursday.

“We are likely not to vote until next spring, I think that the fact people aren’t aware reflects that people aren’t engaged in this issue yet.”

She said a recent internal TransLink poll has indicated those who are poorly informed about the referendum could be as high as 60%.

Tim Louis, co-chair of the HandyDART Riders Alliance, said the referendum education job should be TransLink’s.

“TransLink has to make clear what the effect of a passed referendum will be, what the effect of a failed referendum will be,” he said.

“Reallocate part of their PR budget, or advertising to this specific referendum. I’m talking about ads, press conferences, press releases and social media. They got the money there anyways, but instead of marketing cutlery, why not market meat and potatoes.”

 

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