Help save Christmas: Vancouver's Santa Claus parade needs sponsors
Santa Claus waves to the crowd during the Rogers Santa Claus Parade on Howe St in Vancouver on Dec. 4, 2016. Sponsors are needed to keep the parade alive for another year. (Nick Procaylo/Postmedia Network/Files)
Sponsors are needed to help save Vancouver's Santa Claus Parade.
The 13th annual parade needs more sponsors to help pay a budget shortfall of about $150,000 for this year or it could be cancelled.
About 300,000 people attend the December parade which is managed by a community non-profit society.
In a press release, the society said it costs $400,000 to put on the parade, with the biggest costs going to the city for various fees including policing, float construction and parade production.
The parade has 60 entrants, 2,700 participants and is put on with the work of over 300 volunteers. There are also photos with Santa and family entertainment before the parade begins.
Parade society president Jessica Walker said: “After 13 years together, we’ve got an amazing team of sponsors, organizers, float builders and volunteers in place to put on the parade.
“If we want to keep the parade as an annual event, we definitely need some help, and we need it right away. If we cannot bring on additional sponsors in the next two weeks, we’ll be forced to cancel the parade.”
Over 13 years the parade has brought in donations for the Greater Vancouver Food Bank Society - $157,000 in cash donations and 77,000-pounds of food.
Current sponsors include Purdy’s Chocolates, Toys R Us, Island Farms, Vancouver International Airport, Fairmont Hotel Vancouver, Port of Vancouver, Starbucks and the Downtown Vancouver Business Improvement Association.
If you can help out with more sponsors call 604-646-3591 or email firstname.lastname@example.org.