Money

There's room for more ads in videos: Study 0

QMI Agency
YouTube. (Screenshot)

YouTube. (Screenshot)

Online videos could include more advertising, a new study has found.

When it comes to television, the comScore study notes 75.2% of what viewers see is programming, with ads accounting for the remaining 24.8%.

But looking at data from March, online ads are just 1.5% of the overall viewing time, the study found.

"The average viewer could watch more than an hour of online video content and see only one minute of ads," the study said. "There remains immense opportunity for online video advertising to increase its ad load."

The study also said ads with online videos are just as effective as television ads, especially for those between the ages of 12 and 34.

The cost to produce new ads isn't necessary, the report says. Instead, advertisers should "tweak" their ads, and cut them down to about 15 seconds.

The study noted four in five Internet users are watching online videos, with those between the ages of 18 to 24 doing so the most.

 


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