Buying Canadian at the grocery store
Shoppers depart a Loblaws in downtown Toronto, July 1, 2012. (Stan Behal/QMI Agency)
Canadians like to buy local at the grocery store, a new survey suggests.
Shoppers are willing to pay 16% more for domestic fruits and vegetables and 19% more for Canadian meat products, according to an online survey of 1,011 adults for BMO Financial Group.
Supporting Canadian producers was the top reason cited at 28%, followed by freshness at 14%, the environment at 10% and safety at 9%.
"Consumers appreciate the quality of food produced by local farm families and recognize the importance of supporting an agricultural sector that accounts for one in eight jobs in Canada," bank spokesman David Rinneard said in a statement.
Consumers were most likely to buy Canadian when purchasing vegetables and fruit at 91% and 86% respectively, closely followed by poultry, cheese and beef.
Regionally, Atlantic Canadians were the most likely to buy Canadian groceries while residents in Ontario and British Columbia were willing to pay the highest premium.
The Pollara poll conducted between May 18-23 has a margin of error of 3.1 percentage points, 19 times out of 20.