Megan Fox will replace Victoria Beckham as the face of the 2010 Emporio Armani Underwear campaign, says eonline.com.
Fox has stripped down for art, men's magazines and now she's exposing some skin for a little designer prestige. And perhaps some cold hard cash.
It's the brand's second spokesperson turnover in as many weeks -- footballer Cristiano Ronaldo succeeded David Beckham on the men's side earlier this month.
Fox will also be taking centre stage in a forthcoming Armani Jeans campaign.
The 23-year-old has already posed for the undoubtedly steamy shoot, with the black and white photos set to launch in both print ad and billboard form in January.
According to Women's Wear Daily, unlike the Beckhams' campaign, the shots will all be solo endeavours--the David to her Victoria, Ronaldo, will not be posing alongside her in any of the ads.
As if Beckham needed another reason to not smile.
Fox can be seen in Diablo Cody's new film Jennifer's Body and is set to star in the third instalment of the Transformers film trilogy.
