TORONTO - Shoppers can expect a lot more Fresh at the grocery store.
Joseph Mimran unveiled a whopping 56 outfits in a pastel palette for his Joe Fresh spring-summer 2010 collection last night at LG Fashion Week.
The veteran designer's line featured mellow yellows, pale pinks, bright whites and soft taupes.
Theodora Richards, daughter of Keith, literally kicked off the show as she lost a pump on the walk down the runway – and nonchalantly flicked the other into the audience for good measure.
The boyfriend-inspired looks included low-slung jeans and chinos in the soft hues, oversized shirt-dresses, button-down shirts, polos and preppy cardigans.
He didn't completely abandon femininity, however. There were taffeta roll-up shorts, sheer tees and often topping outfits with gathered bras.
The outwear was spectacular -- a cotton lace knee-length lace coat, taffeta swing coat, short trench and gingham blazers stood out.
Nylon jackets and double-breasted jacket with suit styling also appeared.
Finishing off many of the outfits were knee-high fishnets and sheers, playfully paired with clogs, loafers and tall brimmed straw hats.
