Gold-medal style 0
Whether your ticket to ride means catching the activity live in London, or whether you’ll be following the 2012 Summer Olympic Games from afar, you can join in on the fun and show your support for Team Canada with clothing, accessories and cosmetics that will put your pride on your sleeve and your game face on.
The Bay, Canada’s oldest department store, is outfitting this summer’s 450 Canadian Olympic athletes at the games and on the podium.
“We … couldn’t be more proud and thrilled to help the Canadian team look their best, as they prepare to do their best. The official Olympic 2012 collection is inspired by the Canadian spirit and adventurer in each of us,” says Suzanne Timmins, senior vice president and fashion director of the Hudson’s Bay Company. “We believe the Olympic collection captures our passion for adventure, and it’s this same passion that our athletes show in competition.”
If you’d like to show your team spirit by wearing patriotic T-shirts, jackets, hats and many other items the athletes received to wear in the Olympic Village or out and about in London, replicas of most items are available for purchase at The Bay and Zellers stores.
While training and performing well at the Olympics is the ultimate goal for the athletes, looking good can contribute to the cause.
“Most athletes want to perform at their peak, without any distraction attached to how they may look. Looking good is part of the mental preparedness that goes along with preparing physically for competition,” says Mark Tewksbury, Canada’s Olympic Chef de Mission.
One such athlete determined to perform at her peak is 23-year-old Elise Marcotte, who hails from Quebec City and is a member of Synchro Canada’s senior national team of synchronized swimmers.
“It’s such a thrill to compete at the Olympics,” says Marcotte.
Like many other athletes, Marcotte says she travels light with one bag, taking along some dressy duds for nights out.
“I’m excited about the outfits from The Bay that we received soon after arriving in London and especially love our team’s costumes which are custom-made for our various routines,” says Marcotte.
The synchronized swim team’s specially designed costumes were custom-made by Montreal-based fashion designer Roxanne Pratt, who has also designed costumes for Cirque du Soleil.
“I’ve been working for several months on the headpieces and costumes for the synchro swim team, some of which will be very sexy, yet must meet the special challenges of staying in place with water and motion,” says Pratt.
According to Pratt, special headpieces for their special circus-themed routine will be firmly attached to each swimmer’s head with about 50 bobby pins.
To add to the glorious spectacle, a colourful makeup look designed by MAKE UP FOR EVER will accompany the team’s circus look.
Beauty and grooming also enter the picture with official worldwide Olympic partners such as P&G sponsoring Olympic hopefuls, such as boxer Mary Spence, a native of Windsor, Ont.
“I’ll be doing my best and whether I win gold or not, the Games are on tape for posterity. I want to look my best as well as perform at my best,” says Spence, a spokesperson for CoverGirl cosmetics.