Keurig attempts to marry timeless design with the contemporary conveniences in its one-cup, mini-coffee brewer.
The sturdy plastic hot beverage machine makes an eight-ounce cup of coffee, tea or hot chocolate in about three minutes using a unique K-Cup filters.
The water in the machine infuses the grind inside a single-serve K-Cup, which looks like a dipper you would get with a pizza order, to produce a drink on level with what's available in coffee shops at about half the price.
"What we are starting is people are shifting from going to Starbucks or Tim Hortons will still need, and appreciate, and want a really good coffee in the morning or at their coffee break," said Keurig spokeswoman Stephanie Hebert.
The best part is every hassle-free cup the machine makes is never burnt, never cold and just the right size.
The big sticking point is the availability of the K-Cups.
Variety boxes of K-Cups are available where the machines are sold, including London Drugs and Future Shop.
But, they've yet to appear with any consistency on the shelves of grocery stores where most people think of what to drink in the morning or after dinner.
To address the issue, Keurig sells more than 100 varieties of K-Cups produced by more than a dozen roasters online at its website www.keurig.com.
