Canadians willing to pay more for local food: Study
Shopper Kathy Campbell smells herbs on display from Ten For Joy Herbs during the opening day of the Lakefield Farmers' Market on north of Lakefield, Ont., May 17, 2012. (CLIFFORD SKARSTEDT/QMI AGENCY)
Ontarians and British Columbians are willing to pay more for local wine, fruits, vegetables and meat products than any other province, a survey released on the weekend says.
It also found that Albertans are the most likely to buy local when they shop for beef and that Quebecers are the most likely to buy their local food from fruit and vegetable stands.
"BMO research suggests that Canadians are becoming increasingly loyal to the notion of buying local food, particularly fruits and vegetables, cheese, beef and poultry. Consumers appreciate the quality of food produced by local farm families and recognize the importance of supporting an agricultural sector that accounts for one in eight jobs in Canada," David Rinneard, a spokesman for BMO Bank of Montreal, said in a statement.
The study also revealed that Canadians are most likely to buy Canadian food products when grocery shopping for vegetables (91%), fruit (86%), poultry (84%), cheese (81%), and beef (78%).
Those surveyed cited the number one benefit for buying Canadian food is supporting Canadian producers. Freshness, the environment and safety were also recognized as top benefits.