Taiwan's second-largest carrier, Eva Airlines, and Japan's comic company, Sanrio, which owns the Hello Kitty brand, collaborated on the second generation Hello Kitty-themed aircraft which was launched on October 2011. There are currently three Hello Kitty-themed Airbus A330-300 aircrafts flying between cities such as Taipei, Fukuoka, Narita, Sapporo, Incheon, Hong Kong and Guam. Flight attendants, holding Hello Kitty-themed in-flight meals, pose inside an Eva Airlines aircraft in Taoyuan International Airport, northern Taiwan, April 30, 2012. REUTERS/Pichi Chuang