Think pink. That's the message Sico is sending to Canadians this fall with the announcement that it will donate a portion of sales of its disappearing-pink Flat for Ceilings paint to support life-saving breast cancer research.
As of this month, Sico will donate $1.25 to the Canadian Cancer Society for each gallon of Flat for Ceilings with pink dye paint sold across the country. The campaign -- called Changing Lives, One Coat at a Time -- aims to sell a total of 40,000 cans, resulting in a $50,000 donation in support of breast cancer research.
Sico's Flat for Ceilings latex paint rolls on pink and dries to white, letting users see clearly which sections have already been painted.
With Sico's help, says CCS director of corporate development Lesley Ring, "The Canadian Cancer Society will continue to fund Canada's best breast cancer research, moving us ever closer to the day when no woman need fear a diagnosis of breast cancer."
