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Some tourism campaigns are certainly more successful than others -- here are my picks for the best and worst tourism campaigns.
The best:
1. Locals Know -- Canada
Using info submitted by Canadians, this campaign highlights the best travel gems across the country.
2. What Happens Here, Stays Here -- Las Vegas
The slogan has entered our vocabulary, our movies and cemented Sin City as the ultimate naughty adult destination.
3. Come Walkabout -- Australia
Shot by director Baz Luhrmann, the campaign touches many who find themselves all too busy to appreciate the beauty and joy in the world around them.
The worst:
1. Toronto Never Smelled So Good -- Toronto
As the city's summer 2009 garbage strike came to a close, Tourism Toronto tried this campaign, but it reeked of desperation.
2. Hey, Hey This is Queensland -- Queensland, Australia
This caused a stir among some Aussies who said it portrayed them as a "monkey state" and criticized the use of the Monkees' song because the group is not Australian.
3. Hot Israel -- Israel
Wanting to shift the world's focus on the nation away from violence, it launched a sexy campaign to draw attention to the nation's -- attractive women?
-- NICOLE FEENSTRA IS CANOE.CA'S TRAVEL EDITOR