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Naked anti-fur protest takes place downtown

MATT KIELTYKA, 24 HOURS
Liberation B.C. activists held a protest in front of the Hudson Bay Company on the corner of West Georgia and Granville in Vancouver on the 20th Annual National Anti-Fur Day, Feb. 11, asking shoppers to "have a heart for animals" this Valentine's Day. (CARMINE MARINELLI, 24 HOURS)

Liberation B.C. activists held a protest in front of the Hudson Bay Company on the corner of West Georgia and Granville in Vancouver on the 20th Annual National Anti-Fur Day, Feb. 11, asking shoppers to "have a heart for animals" this Valentine's Day. (CARMINE MARINELLI, 24 HOURS)

Anti-fur protesters hoped a little bit of sexy right before Valentine's Day would help peak public interest in the plight of animals.

So they stripped naked, donned some strategically placed cardboard hearts and begged people to "have a heart" during a downtown protest Wednesday.

"The fur industry is killing even more animals than they used to," said Liberation B.C.'s shivering spokesperson Glenn Gaetz. "You don't see as many fur coats, but trimmings are big right now. Even 7-Eleven sell fur-lined gloves."

The group's campaign director, Joanne Chang, said the fur industry has poor, and sometimes non-existent, labeling standards that make it hard for people to tell they're buying real fur.

"When I see people walking around with fur-lined jackets, I ask them if they know they're wearing real fur," Chang said. "A majority of them are shocked to learn they are and say they would never support it. But that shows you how sneaky the industry has become."