The 2010 Winter Olympics are supposed to be Canada's Games. For music fans, it will be the CanCon Games.
Free live sites in Vancouver, Richmond and Surrey and the pricey Molson Canadian Hockey House are relying heavily on Canadian content.
If you're a Tokyo Police Club or Sam Roberts fan, for example, you'll be delighted.
TPC is playing free shows at Minoru Park in Richmond, Holland Park in Surrey and Whistler Village, while Roberts is playing David Lam Park, Holland Park and Whistler plus the big buck brewery bash.
Roberts and Tom Cochrane were added to the Molson puck palace's lineup on Tuesday.
Vancouver's David Lam Park will include foreign talent like Chicago's Wilco and Damian Marley, son of Jamaican legend Bob Marley.
CanCon music tycoons Sam Feldman, Bruce Allen and Dan Fraser are in charge of talent-wrangling for the to-be-announced B.C. Place Stadium ceremonies lineup.
Their respective clients include internationally known locals Michael Buble, Bryan Adams and Sarah McLachlan.
Where does that leave Bon Jovi?
The New Jersey rockers - who played the Salt Lake 2002 closing ceremony - recorded their 1986 breakthrough Slippery When Wet in Vancouver.
Five Canadian cities, but not Vancouver, are on a North American tour that begins Feb. 19 in Seattle.
Vancouver is off-limits to full-scale arena rock tours in February.
There will be a big stage at B.C. Place and powerful NBC will need recognizable U.S. names to attract viewers.
The Olympic torch relay continues its Newfoundland swing today. The Hopedale to St. John's route has 29 torchbearers, including Hockey Night in Canada announcer Bob Cole.