He has been a TV news reporter for more than 20 years, but it only took one second of not paying attention for him to reach an international audience.

CTV reporter Kent Molgat's painful pole encounter went viral before the echoing sound of his glasses hitting the metal stopped. Molgat was chasing a lawyer leaving a Kelowna courthouse when he collided with the pole. Shortly after, he sent out this tweet, "Ever wanted to see a reporter refusing to take 'no comment' for an answer take a hit to the face?"

Monday night, the video was featured on The Tonight Show with Jay Leno, with the veteran host introducing him, "It's time once again for something we call, your local news 'watch where you are going' edition."

Molgat again sent out a tweet. "This experience has given me a hyper-awareness of sign posts. I haven't seen so many poles since I leafed through the Warsaw phone book." After the Leno show aired, Molgat told the CTV morning show, "No matter how hard I work to do important things as a journalist I will probably always be best known as the guy who walked into a post." The video has been viewed hundreds of thousands of times on Youtube.