Condo living a reality show
A glass-walled condo is built inside Surrey's Central City Mall to act as the venue for a live reality condo living show that will be streamed live to the Internet. The show is meant to generate interest in a young homeowner audience for Wave, a new development offering studio, one-, two- and three-bedroom suites. (PHOTO SUBMITTED)
Forget reality television. The new thing is reality condo living - at your local mall.
A local development is launching a peculiar marketing campaign Monday that will see three 'actors' living full-time inside a furnished, glass-walled condo suite - built inside Surrey's Central City Mall - to drum up curiosity from local buyers. Their every move will be broadcast live on the Internet during the campaign's six-week run, much like a reality television show, while visitors can watch the drama in real time during mall hours.
The Live at Wave campaign is meant to market Wave, a new Surrey development aimed at young professionals seeking an affordable lifestyle. According to a press release, the three actors living at the suite are intended to reflect the target homeowner group.
Lily Lee, described as an Asian yoga instructor, is the owner of the glass-walled condo. John Rossi, her semi-live-in bartender/actor boyfriend, will also join her in the suite.
Meanwhile, the third resident will be Parminder Gill, Lee's best friend and an Indo Canadian photographer who comes to live in the suite following a breakup - a hint of the Big Brother-style drama expected to unfold as part of the show.
The development itself, which sits at 133 Street and 104 Avenue - steps away from Central City Mall, is styled after a 'wave,' with curved balconies and exteriors as opposed to the more commonly seen block condo towers. Studio, one-, two- and three-bedroom suites, ranging from 522-square-feet to 780-square-feet, are expected to begin selling at $179,900.
The show premieres Monday and will be broadcast at waveliving.ca.