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Tiger Woods is crazy, right?
The world's No. 1 golfer seemed to have it all: A devoted wife, two beautiful children and a palatial estate in Florida.
But, instead of the storybook ending, Woods' "transgressions" are the subject of a 24-hour news cycle scrutinizing the smallest detail of the champion's dizzying fall from grace - text message by text message.
Anyone can take the same tumble, says Vancouver relationship expert Jim Walchuk.
"It's about the male ego," he says.
Men often pair with women who adore them but women sometimes have stronger feelings on monogamy than men do.
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Men stay in such relationships because their egos are always stroked by the idea that someone pines for them, says Walchuk.
When the spark starts to flicker, a partner begins to look elsewhere for excitement, says couples counsellor Dianne Gilmore.
"If needs aren't being met in one relationship, a cheater tries to have them met in another," Gilmore says.
Should the first fling fail, cheaters will continue to look for others, she says.
Should men be successful in keeping a mistress, as Woods allegedly did for 31 months, it's best to carry that to your grave, Walchuk says.
"Telling your wife that you screwed around on her, is just another way of hurting her and it's to alleviate your own guilt," he says. "You do it. You hold on to it. You live with it."
HOW TO CATCH A CHEATER
Amanda Oye - Tiger Woods should have bought a second phone if he wanted to keep his sexting a secret.
"Text messaging is really not a private way to communicate ... these messages can be accessed and made public," said Kirthana Ramsetti, managing editor of Predicto.
People who suspect their significant other of sexting someone else should look for the following :
- Texting in secret.
- If they are texting late at night.
- Texting more than they usually do.
Those are giveaways that there may be something up, according to Ramsetti.
If you are worried and share a phone bill, you can check it for unusual activity with numbers you are unfamiliar with. Snooping through their phone should be a last solution because it is an invasion of privacy.
"If you're so concerned then you should probably just talk to the person directly," Ramsetti said.